Marketing agency staff develop presentational skills through fully funded training

The Challenge

Pink Penguin Creative is a professional marketing and graphic design company in Stockton-on-Tees. With a small staff the company is keen to extend skills and win new business. However, finding a training provider that can deliver an employer responsive skills programme and then funding it can be a challenge for any small or medium-sized enterprise (SME).

The Solution

The Skills Support for the Workforce (SSW) project offers fully funded training designed to help SMEs fill skill gaps, raise productivity and boost business growth. In fact, over £2.1 million is now available for SMEs in the Tees Valley for training.

It is co-financed through the European Union’s European Social Fund and Skills Funding Agency and is available for SMEs seeking non-compulsory work-based training to support their business growth plan.

Fully funded training for Pink Penguin

David Elvis, Director, and Sophie Hobson, Marketing Co-ordinator, both from Pink Penguin Creative participated in Presentation Skills Training, delivered by Agility People Services. Both found it useful, as David explained: “The training has allowed me to express more confidence when speaking in front of large groups of people. This has already had a positive impact on my work as I can deliver my figures and presentation with ease and through presentations to clients I have already won one new contract, with a potential two more in the wings.

“The training has also been great for Sophie, who works for me. I can immediately see the difference in her and know it will give her the encouragement and belief when dealing with existing and new client opportunities. I just know that business turnover will improve because of it,” David added.

Sophie, whose ultimate aim is to become a marketing manager, also enjoyed the training. “The training gave me tips on how to improve my presentation layouts to make them more understandable and easier to follow for the reader.”

Ebrahim Dockrat, Director of Calderdale College, prime contractor for the project highlighted the SSW benefits: “We offer a range of flexible, bespoke training plans designed to help your business grow. By training your staff you can improve your ability to adapt to a rapidly changing business environment, nurture a leadership team for the future and make you an employer of choice for emerging talent.

“As this training is funded with European money this is the last project of its kind,” added Mr Dockrat. “This funding is only available until July 2018 and so it’s a case of get it whilst you still can.”

For more information on the Skills Support for the Workforce project and to see if your business is eligible for fully funded training please visit our homepage at http://ssw.fundingunit.org.uk/